About

by Sam Musguin-Rowe—MRC Co-Founder

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I’m obsessed with words. Always have been.

As a kid, I’d read cereal boxes with the same interest as The Beano. Books and magazines were never ‘finished’ until I’d read every word. Captions, credits, contents—even page numbers. If it got printed, it got read.

This all-or-nothing spirit never left. When studying Multimedia Journalism at Bournemouth University, one assignment meant speaking to ‘someone in the public eye’. Some students quizzed lecturers or firefighters, others local DJs. I doorstepped Sir Ian McKellen, and later graduated with First Class Honours, plus the Mike Matthews Award for Features Journalism.

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Since then, I’ve spent the past decade writing for (and about) the world’s greatest companies, media titles and unbelievable characters. Like BBC Studios, The Guardian, Empire, Guinness, Indeed, Observer Magazine, Men’s Health, Sky Sports, Sony, The Telegraph, Vice and Wired. A proud generalist, I’m as happy in the company of boy racers as billionaire CEOs.

In 2019, after many years as a freelancer, I co-founded Musguin-Rowe Creative. With expertise in journalism, copywriting and content strategy, I (&/or the MRC Collective) will put the same effort into a snappy slogan as a 6,000 word feature. Hire us, and we’ll make your message is clear, free from corporate babble, and written in a way that speaks to your audience.

Together, we’ll make your business better.

Still reading? Clearly, I’ve done something right. Why not check out what MRC clients say, then arrange a chat.